Thursday, December 14, 2006

Sony PS3 Flog: it ain't portable nut!

Well, Sony's been busted for creating a "flog" as part of their PS3 advertising campaign. Aside from the un-hipster version of hip-hopspeak that pervaded the thing, there was a problem with the splogger-style "glued" word url (, as well as the artwork on the flog (here's the headder):
Take a good look at the title--doesn't the artwork kind of resemble these little guys:

from last December's urban squirrels commercials (which lots of people liked--well, after they dealt with the graffitti-as-advertising scandal...)

Big commpanies have to get a lot wiser about their ad campaigns. Or is it that agencies like Zipatoni need to get a grip and hire people who know the social media space. Don't try to run with the Natives if your feet can't take the heat...

(thanks gregverdino2.0 for the headder)

UpdateOnline Media Daily reports Zipitoni's mea culpa for the PSP flog. Yet the fault also lies with Sony--a company that tries too hard to be "street."

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