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Take a good look at the title--doesn't the artwork kind of resemble these little guys:
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from last December's urban squirrels commercials (which lots of people liked--well, after they dealt with the graffitti-as-advertising scandal...)
Big commpanies have to get a lot wiser about their ad campaigns. Or is it that agencies like Zipatoni need to get a grip and hire people who know the social media space. Don't try to run with the Natives if your feet can't take the heat...
(thanks gregverdino2.0 for the headder)
UpdateOnline Media Daily reports Zipitoni's mea culpa for the PSP flog. Yet the fault also lies with Sony--a company that tries too hard to be "street."
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