Wednesday, January 27, 2010

SIIA Previews a.m.: More Great New Services & Products!

Brand Thunder: a provider of customized toolbars to increase brand loyalty and reach. Not a bad concept and I can see a lot of use for it with a number of brands. They've got some great clients already. They're quick with roll-out, so there's little delay in building--and they have a revenue share (the only downside I see is that "fans" may-uninstall the toolbar at some point. but that might not be such a bad thing in the overall life of a site and may still increase brand awareness if not brand loyalty.)

HaraBara: Green information on demand. Helps companies get useful information on the "green" space. They take in content and filter: proprietary taxonomies, do a slice and dice of content to make it relevant to the B2B customer that needs this kind of information. (and there are lots of clients that could use this to counter any bad press that might be out there etc.)They cover both current and archival information, everything from blogs to government resources. Looking at being the LexisNexis for the Green space.

NetProspex: an online lead discovery service for the B2B industry. Combines crowd-sourcing with editorial control. Has a technology that uses a manual verification at the end of the crowdsourcing process--verifies what of the crowdsourced info might be best. Throws out about 80% of what's gathered--publishes only the unique and verified information. "the Ivy League ford data." Will be adding verified social media information in the future.

No comments: