Friday, March 27, 2009

Social Media as the Virtual Ten-Foot Pole

Lots of folks on Twitter this morning seemed to be shocked by this story in the New York Times informing us that not everyone is who they say they are on Twitter--esp. high profile celebrities....Well, duh!

I've known for a very long time that many company blogs, and celebrity blogs, and micro-blogs, were being ghost-written. I've also known for a long time that many "blog" aren't being kept by who they say is keeping them--and that the faux bloggers are pretty darned proud that they can be, oh, say, a 26-year old consultant blogging as 60 year old grandmother or teen-age boy.

I've also known for some time that ghost writers are routinely hired to keep social networking profiles on LinkedIn and Facebook for their clients or bosses.

A month or so ago, I was at a social media conference in NYC, where a young consultant yammered on and on about how she managed her D-list celebrity client's social media persona. It was annoying, to say the least. Esp. since she didn't even acknowledge that some of those fans could cross the line into stalker-dom. The consultant had never heard of a troll either....

As Tameka Kee wrote in Paid Content, there's an "erosion of Twitter's perceived authenticity." But do the celebrities really care?? Probably not.

As the young consultant said over and over,fans *crave* interaction with their celebrities. That's totally pathetic, but that's the way some fans are....although I think they'd get over their *craving* after awhile....

So, while many of us agree that there's nothing wrong with one person in a company doing the blogging or tweeting for the company, there's something really jerky/phony/creepy/insincere about ghosting....

The funny--or, maybe not so funny--thing in the Times piece was what 50Cent's web manager had to say about his client's (non)use of Twitter "He doesn’t actually use Twitter,” Mr. Romero said of 50 Cent, whose real name is Curtis Jackson III, “but the energy of it is all him.”

The energy. Wow. To be able to channel one's "energy" thru another person, from a distance, and have it "touch" one's fans....

wow. isn't that the old ten-foot pole??

2 comments:

Tessa said...

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Ruth

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SUPER PC said...

very interesting