Tuesday, September 04, 2007

Thinking of using Twitter in your business? Don't even know what the heck Twiter is? Jeremiah Owyang's written possibly the best article on Twitter and its potential use in social media strategies: Web Strategy: What the Web Strategist should know about Twitter

Who uses Twitter?

Without access to demographic information, Twitter is for the highly engaged, early-adopter, pro-technology user. This is the ‘influence’ community, meaning they will shape the direction of others in each of their respective lives. It’s highly likely that these users participate in other forms of online publishing and communication like blogging, Facebook, or use mobile activity. In short, it’s the ‘coolkids’ of the webspace, and yes, that includes John Edwards.

So, now I know why all my cool kid friends were telling me to get on Twitter. Man, I hate when they're right ;-)

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