Some of my friends are in the news today:
from Christian Science Monitor: Bloggers can make money, but most keep day jobs My friend Steve Garfield is quoted :-): Steve Garfield, one of Boston's earliest video bloggers, doesn't see a YouTube ad model working for him, since he's more interested in forming personal connections.
"I've gotten so much from giving and sharing my videos for free," says Mr. Garfield, whose vblog is at SteveGarfield.com. "I've made so many friends from all over the world." Steve does admit to getting perks from vlogging...that's kind of the crux of it for lots of us. What we "make" may not be totally sustainable income (not yet anyway) but we *do* get something for our efforts. Note that "media expert" Jeff Jarvis only makes about $1,000 a month from his blogging--and he's an A-lister.
From NPR: Bloggers Join Frenzy at Media-Saturated Libby Trial Lists all the bloggers who are blogging the trial--friends Bob Cox and Aldon Hynes (who I met at MediaGiraffe) are litsted there (yes, I got the press release on this from Bob--but didn't write sooner mea culpa.) Curiously, Tom Pierce cites Wonkette weighing in on FireDogLake's commentary (I won't say another word--not about to get embroiled in another mess--the column speaks for itself.)
Scott Kirshner with some perspective on blogger ethics: Bloggers' choice: Free agents or infomercials? Scott highlights some of the low points and connundrums on blogging for bucks So it shouldn't be surprising that marketers and public relations firms are now trying to sway people who publish blogs, produce podcasts or post video clips on the Internet. Shortly before Microsoft and AMD doled out free laptops, a company that customizes the interior of private jets flew a Lear-load of bloggers and vloggers (video bloggers) to Washington state for wine tastings and a dinner. Last year, in an attempt to counteract negative coverage of its employee health care offerings, Wal-Mart funneled rebuttals to right-leaning bloggers -- some of whom posted the material without noting its source -- and later surreptitiously helped fund a pro-Wal-Mart blog. (Scott gets all the details on the Wal-Mart "flog" stuff right--few articles explain the nuances of that connundrum)
So, I'm thinking: When someone with as high traffic as Jeff Jarvis can make only $1,000 a month from his ads, then how are individual bloggers to make a buck? If they take perks, should they disclose? Absolutely. But marketers shouldn't think that just because they give products to a blogger, that the blogger is beholden to say something good about their product. Do they hold other "review sites" to the same standard? or are marketers expecting more from bloggers than they might from, perhaps, CNet? Yes, bloggers should disclose--but marketers should be realistic and less sensitive to a blogger's (perhaps) less-than-rosy review of their products. If they want rosy, they should just stick with p/r flacks.
>, citizen journalism, media, Blogging, Blog, Bloggers, marketing, web2.0