While waiting to see Walk the Line (the really great Johnny Cash biopic), a slide flashed on the screen advertising blogging at MyCoke.com.
If I'd had coke in my mouth at that moment, it would have come spewing out my nose.
I was aghast--amused, yet horrified. First, that they were blatantly ripping off MySpace.com. Secondly that the folks at Coke have the cojohnes to believe that they will be able to establish a blogging community around a soft drink
Obviously, they are aiming their "blogging" community feature at very young people.
Rob Capriccioso out in Washington D.C. heard about this MyCoke thing back in July and blogged about the ridiculousness of it. Funny thing is, at that time, they must've been testmarketing it because they used the term journaling (as Rob notes) rather than blogging. (I have to agree with a lot of Rob's assessment of the whole thing)
Guess someone hipped them on the proper term before letting Coke push the idea on those of us out here in the hinterlands of Massachusetts.
Either way, there's something kind of creepy about asking people keep their "blogs" on a site hosted by the Coca-Coal Bottling Company. But, there may indeed be enough naive parents out there who will have no problem letting their children spew their most intimate thoughts to a corporation.
After all, there's just a lot of perverts over there at MySpace...and we can't tell the kids they're too young to have a blog...oh, no...that would be squashing their creativity....
More and more I keep thinking Rollerball.....
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