Thursday, November 17, 2005
Martha Stewart sez:" It's all about content..."
Oh, yeah Martha? think again...
Martha Stewart opened her yap yesterday and said the stupidest thing on her show--that there's a new generation called "Generation C" and they are all about Content.
I sincerely wish people would get rid of the whole Alphabet Generation thing. It's awfully trite and annoying. And in this case, not quite right.
Martha's handlers (or are they wranglers?) have clued her in that there's a whole generation out there who knows how to surf content...that they are content savvy...and that their existence on the Internet is content based
I think Martha's handlers need to get out a bit more. Or at least read a bit more themselves. It's not just content, but conversation Martha old girl.
It's pretty easy to see, too....if you've got the cojones to simply go in and look around. Get a MySpace.com account or surf some Blogger blogs and see what's going on. Sure,people are creating content and monkeying with their spaces (kind of like decorating one's bedroom) but they're also stopping in and chatting.
That whole idea of chatting--not in the chatroom sense, but in sense of creating conversation thru comments--is what is truly going on underneath all that blogging and linking and animating of little things here and there....it's all about connecting and conversing with others and building community. Even if you happen to be an post 18-34 blogger, it's still about conversation and connection and community.
Content providing and content management will only get you so far. There are loads and loads of content providers and sites that have their content managed by savvy content managers. But unless the content is truly fresh and spun by those considered "authoritative", the average Joe & Jane blogger really isn't apt to get recognized, or even read, in the vast blogosphere. So, conversation is where it's at. Provide content about one's life or one's musical interests, or one's band or *something* but read others, add links, leave a comment or two--and hope others will leave comments too.
Sitting there spewing mindless content will get you nowhere. Only reading content will bore you stupid. Going out and being social may not make you wealthy, but will get you read. When you are read your content has meaning. If content is not read and interacted with, then it has no purpose. It's all about being social, not about being a boor.
Think of it this way: if all we wanted to do was provide content, we'd all get into regular media--print journalism, tv, radio, something of that sort. They are great content providers. But people are tired of being passive receptors of content. They want to create but share--the only way one can create AND share is thru social interaction. Within the blogosphere, that social interaction is conversation.
Wake up Martha....your handlers are trying to swim in New Media using Old Mediathink...get yourself a lifejacket babe, or you'll sink too...
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