That's why the "What They Know" series in the Wall Street Journal is really something of a public service.
Let's face it, being forthcoming about people's personal data, and what's being done with it, isn't necessarily in the best interest of those collecting it (and, if the companies are privately owned, they don't have to disclose a darned thing about what they collect.) And that's in part why WSJ reporter Julia Angwin was given a bit of shite about the series at the recent pii2011 conference.
I have steadfastly maintained that, often, the debates and discussions that go on at insider tech conferences (most of them are for "insiders") are important for anyone who uses the Internet to know about. Yet we rarely, if ever, hear about these discussions. Had more of the general populace known about some of the statements made regarding privacy--such as how "kids" don't care about online privacy and gladly give up information for nothing--there might have been more concerned voices raised well before 2011.
Groups are now feeling the heat, and are lashing out against the journalism that reported it.
It just figures.
Also check out FTC details mobile app privacy concerns on last week's hearings. There is strong concern for the amount of info collected from mobile devices IF the mobile device is in the hands of a person defined by law as a child. Some of the data collected could violate FTC regs on marketing to children...just sayin'....